Product Pricing Calculator
Set a selling price that covers your product cost, packaging, shipping, marketing and marketplace fees — while hitting your target profit margin.
Figures are shown in the currency you select. Currency is a display setting only — no exchange-rate conversion is applied.
What your result means
This tool gives you an instant, accurate product pricing calculator so you can make pricing and planning decisions with real numbers instead of guesswork. Adjust any input and recalculate to explore different scenarios before you commit.
Formula
Selling Price = Total Cost ÷ (1 − Desired Margin % − Platform Fee %)
Worked example
A seller's product costs $12, with $1 packaging, $2 shipping and $1.50 marketing per unit. The marketplace charges a 10% fee, and the seller wants a 30% margin.
Selling Price = $16.50 ÷ (1 − 0.30 − 0.10) = $16.50 ÷ 0.60 = $27.50
Common mistakes
- Calculating platform fees on cost instead of on the final selling price (fees are usually charged on the sale amount).
- Forgetting returns, chargebacks or damaged-goods rates when they're a meaningful cost of doing business.
- Setting desired margin and platform fee percentages that add up to 100% or more — this makes pricing mathematically impossible.
Frequently asked questions
Why is the formula dividing instead of just adding margin on top?
Because both margin and platform fees are usually expressed as a percentage of the final selling price, not of cost. Dividing by (1 − % − %) solves for the price where those percentages are true at that price — adding them on top of cost would under-price the product.
What if I don't sell through a marketplace?
Set the platform fee field to 0% — the calculator will price purely to cover costs and hit your margin target.
Does this include income tax?
No — this is your business-level product margin. Income tax is typically calculated on total business profit, not per unit, so keep it separate.